After you publish a book, it’s easy to fall into a very specific trap:
“the list.”
Build a website…
Create a lead magnet…
Set up an email sequence…
Start a course…
Post on five platforms.
And suddenly, you’re staring at 30 things you’re “supposed” to do.
In this episode of After the Book, I respond to a question from Sue, who found herself stuck in exactly that place.
She didn’t do anything wrong.
She followed a model.
But the model wasn’t built for where she is.
Most of what gets taught about building a business is designed for people who already have clarity, audience, and direction. When you try to apply that at the beginning, it creates overwhelm. Not momentum.
So the problem isn’t you.
The problem is the list.
Because most of what’s on that list isn’t the work. It’s infrastructure.
And infrastructure only makes sense after you know what you’re building.
This episode is about stepping out of that spiral… letting go of borrowed models, focusing on one thing, and building from what your book is already revealing.
