One of the biggest mistakes authors make after publishing is this:
they build too much too early.
A full course.
A full coaching practice.
A full membership.
All before they know whether people actually want it… or whether it even fits.
In this episode of After the Book, I talk about how to test something small before you overbuild it.
Not a mockup.
Not a “coming soon” page.
Something real.
A small version that delivers actual value and helps you learn what works before you invest months building the polished version.
Because testing is not about putting unfinished work into the world.
It’s about reducing assumptions.
You learn:
– what people actually need
– where they get stuck
– what language resonates
– what delivery method fits
– and what kind of work energizes you
The goal isn’t to get it perfect the first time.
The goal is to get it real.
One person.
One session.
One workshop.
One small group.
That’s enough to begin learning.
