In this episode of After the Book, I explore why many authors believe their book didn’t work — when the real issue is often the role they’re asking the book to play.
Books can act as credibility anchors, filters, and bridges. They clarify who resonates with your approach and who doesn’t, long before any business conversation happens. When disappointment shows up, it’s often not about the book’s performance, but about the expectations placed on it.
This episode is a reflection on what books actually do, and why the more interesting question isn’t whether your book worked, but what you’re going to do with it next.
