Most authors assume there’s a right way to build a business around a book.
There isn’t.
In this episode of After the Book, I talk about what a book-based business actually looks like in practice — not as a formula, but as a pattern.
The consultant didn’t set out to build a consulting practice around his book. He noticed the book was already filtering the right conversations, and he leaned into that.
The speaker didn’t plan to use her book as a calling card. She saw that’s what it had become — and built around that.
The coach didn’t intend to create a methodology. The book revealed one, and she followed it.
None of them forced it.
They noticed it.
A book-based business doesn’t look the same for everyone. It doesn’t have to. The book does the work of clarity and alignment first. Your role isn’t to invent something complicated — it’s to pay attention to what the book is already doing and take one small step in that direction.
This episode is about recognizing patterns, not chasing models.
