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ISSUE #27 — Your Signature Message
People rarely remember everything you say.
15 hrs ago
•
Lee H. Baucom, PhD
June 2026
ISSUE #26 — The Consistency Advantage
People often mistake consistency for repetition.
Jun 29
•
Lee H. Baucom, PhD
ISSUE #25 — The Asset Ecosystem
Many authors feel overwhelmed because they think they need more assets.
Jun 22
•
Lee H. Baucom, PhD
When Charging Feels Wrong
Many authors don’t struggle with creating an offer.
Jun 11
•
Lee H. Baucom, PhD
17:16
ISSUE #24 — The Return Path
Most authors spend their energy attracting new people when the bigger opportunity is helping existing readers stay connected.
Jun 8
•
Lee H. Baucom, PhD
How to Know If It’s Working - Episode 21
One of the hardest moments comes after you test something.
Jun 4
•
Lee H. Baucom, PhD
17:48
ISSUE #23 — Becoming Easy to Refer
People can’t recommend what they can’t explain.
Jun 1
•
Lee H. Baucom, PhD
May 2026
How to Test Something Small
One of the biggest mistakes authors make after publishing is this:
May 28
•
Lee H. Baucom, PhD
16:55
ISSUE #22 — Making It Easier to Say Yes
People rarely say no because they dislike your work.
May 25
•
Lee H. Baucom, PhD
What All the Author Questions Have in Common
Over the last six episodes, I’ve responded to questions from authors at very different stages.
May 21
•
Lee H. Baucom, PhD
16:00
ISSUE #21 — The Simple Delivery Upgrade
You don’t need to create something new to improve your business.
May 18
•
Lee H. Baucom, PhD
When You’re Fully Booked and Don’t Know How to Grow
There’s a point where things are working.
May 14
•
Lee H. Baucom, PhD
15:56
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