The Book-To-Business Blueprint

The Book-To-Business Blueprint

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ISSUE #9 — The One-Page Business Map
If your book-based business feels scattered, it’s usually because the pieces live in your head instead of on paper.
 • Lee H. Baucom, PhD
What a Book-Based Business Actually Looks Like
Most authors assume there’s a right way to build a business around a book.
 • Lee H. Baucom, PhD
16:21
ISSUE #8 — From Chapters to Content
If you’re constantly trying to come up with new content ideas, you may be overlooking the most obvious source — the book you already wrote.
 • Lee H. Baucom, PhD
What Books Are Actually Good At
One of the reasons authors feel frustrated after publishing is that they’re measuring the wrong thing.
 • Lee H. Baucom, PhD
16:24
ISSUE #7 — The Evergreen Invitation
Most authors avoid inviting readers to work with them because they don’t want to feel salesy.
 • Lee H. Baucom, PhD
You’re Not Late — You’re Standing at the Quiet Part of the Path
There’s a simple question that can change how everything feels after you’ve written a book.
 • Lee H. Baucom, PhD
10:59
ISSUE #6 — Your Book’s Authority Angle
Most authors blend in because they describe what they do, but never clearly explain why their perspective is different. Authority comes from contrast…
 • Lee H. Baucom, PhD

January 2026

When the Book Isn’t the Problem
In this episode of After the Book, I explore why many authors believe their book didn’t work — when the real issue is often the role they’re asking the…
 • Lee H. Baucom, PhD
19:25
ISSUE #5 — Momentum Over Motivation
Waiting to feel motivated is one of the quietest ways authors stall momentum.
 • Lee H. Baucom, PhD
The Accidental Entrepreneur
In this episode of After the Book, I talk about becoming an accidental entrepreneur—and how writing books slowly turned into a business, long before I…
 • Lee H. Baucom, PhD
18:55
ISSUE #4 — The Simple Offer Stack
Most authors jump to courses too early — when a simpler offer would generate faster income, clearer feedback, and far less stress.
 • Lee H. Baucom, PhD
Origin Story (An Unlikely Author)
In this first episode of After the Book, I share an origin story… not because it’s dramatic, but because it explains how I think about books and…
 • Lee H. Baucom, PhD
17:54
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