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ISSUE #33 — Build a Reputation, Not a Brand
Brands can be designed.
Aug 24
•
Lee H. Baucom, PhD
ISSUE #32 — The Compounding Effect
The most valuable parts of your business often grow so gradually that you don’t notice them… until one day, you realize they were quietly compounding…
Aug 17
•
Lee H. Baucom, PhD
ISSUE #31 — Becoming More Useful
Growth isn’t always the result of doing more.
Aug 10
•
Lee H. Baucom, PhD
ISSUE #30 — The Evergreen Business Test
Before you build something bigger, ask yourself one simple question: Would I still enjoy running this if it looked much the same five years from now?
Aug 3
•
Lee H. Baucom, PhD
July 2026
ISSUE #29 — The Reader-to-Client Journey
The strongest businesses aren’t built by convincing strangers to buy.
Jul 27
•
Lee H. Baucom, PhD
ISSUE #28 — The Authority Loop
Authority isn’t built by one great book or one successful interview.
Jul 20
•
Lee H. Baucom, PhD
ISSUE #27 — Your Signature Message
People rarely remember everything you say.
Jul 13
•
Lee H. Baucom, PhD
June 2026
ISSUE #26 — The Consistency Advantage
People often mistake consistency for repetition.
Jun 29
•
Lee H. Baucom, PhD
ISSUE #25 — The Asset Ecosystem
Many authors feel overwhelmed because they think they need more assets.
Jun 22
•
Lee H. Baucom, PhD
When Charging Feels Wrong
Many authors don’t struggle with creating an offer.
Jun 11
•
Lee H. Baucom, PhD
17:16
ISSUE #24 — The Return Path
Most authors spend their energy attracting new people when the bigger opportunity is helping existing readers stay connected.
Jun 8
•
Lee H. Baucom, PhD
How to Know If It’s Working - Episode 21
One of the hardest moments comes after you test something.
Jun 4
•
Lee H. Baucom, PhD
17:48
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