The Book-to-Business Starter Map
How to Turn Your Book Into Clients, Programs, and Micro-Fame — Without Overwhelm
(Prefer to have a print copy?)
Why This Exists
If you’ve written (or nearly written) a book, you’re sitting on more than content.
You’re sitting on:
expertise
trust
authority
a potential business
But most authors never turn that potential into momentum — not because they lack ideas, but because they try to do everything at once.
This map gives you a lean starting point.
One page.
Four focus areas.
Tiny actions that actually move the needle.
THE 4-PART BOOK-TO-BUSINESS MAP
1. Your Signature Reader Transformation
Your business doesn’t start with products.
It starts with transformation.
Ask yourself:
“After reading my book, what is my reader better able to do, think, or become?”
Tiny Action:
Write one sentence:
“I help [who] go from [problem] to [desired outcome].”
This becomes the backbone of everything that follows.
2. Your Client Path
Your book should naturally lead to paid help — without feeling salesy.
You don’t need a funnel.
You need one clear next step.
Examples:
a private session
a short coaching package
a focused consultation
Tiny Action:
Choose one simple way someone could work with you next.
If it feels obvious and helpful, you’re on the right track.
3. Your Micro-Fame Engine
You don’t need a massive audience.
You need consistent visibility in the right places.
Your book already contains:
quotes
ideas
frameworks
stories
That’s your content.
Tiny Action:
Choose one platform you enjoy.
Pull 3 short excerpts from your book and share them over time.
Authority compounds faster than you think.
4. Your Momentum Builder
Momentum beats motivation.
This is where you remove friction and keep moving — even when life is busy.
Tiny Action:
Block 15 minutes once a week and ask:
“What is the smallest action I can take to support my book-based business right now?”
Small steps count.
They add up.
Your Only Goal Right Now
You are not building an empire today.
You are building clarity + momentum.
If you do just one thing from this page, you are ahead of most authors.
Want Ongoing Support?
This map is the starting point.
If you want:
simple, evergreen guidance
one small win at a time
a calm path from book → business
You can explore the Book-to-Business Issues inside this Substack.
Start anytime.
No deadlines.
No overwhelm.
— Lee Baucom