One of the reasons authors feel frustrated after publishing is that they’re measuring the wrong thing.
When you understand what a book is actually good at, you stop forcing it. You stop asking it to do everything—sell, convert, prove your value, create a business, and somehow justify all the effort. And you stop feeling disappointed when it doesn’t deliver outcomes it was never designed to deliver in the first place.
This episode is about the bridge between book and business. Not a step-by-step plan for what comes next, but a shift in how you think about what’s coming next. Because when you see the job of the book more clearly, the rest of the decisions stop feeling urgent.
Toward the end, I offer a few simple reflection questions to help you locate what your book may already be doing—quietly, but meaningfully:
What has your book already clarified for you (or for your readers)?
What conversations has it made easier?
What pressure have you been putting on your book that it was never meant to carry?
A book doesn’t need to do everything to be valuable. It just needs to do its job well. And once you understand what that job is, the rest of the path becomes much simpler.
