Start Here: Turn Your Book Into a Business (The Lean Way)
If you’re here, chances are this is true:
You’ve written a book — or you’re very close.
And somewhere along the way, you realized…
“This book could be more than a book.”
But now you’re also feeling a little overwhelmed.
That’s exactly why this space exists.
Who This Is For
This Substack is for authors who:
have a finished or nearly finished book
write in personal development, self-help, or expertise-based topics
want to turn that book into a real business
don’t want funnels, hype, or complexity
want to go lean first, then expand later
If that’s you, you’re in the right place.
What This Is
This is a simple, evergreen, issue-based program that helps you turn your book into:
consulting or coaching
simple paid offers
courses or memberships (when you’re ready)
a small but meaningful audience
“micro-fame” in your niche
No rushing.
No overwhelm.
Just steady momentum.
How This Works
Everything here is built around Issues.
Each Issue is:
one page
one focused idea
a few tiny actions
one clear small win
There are no dates.
No deadlines.
No required order.
You can start anytime.
Every Issue stands on its own — and together, they build a business.
The 4-Part Rhythm You’ll See
Most Issues fall into one of these categories:
Transformation
Clarifying what your book truly helps readers become or achieve.Client Path
Turning your book into coaching, consulting, or paid help — simply.Micro-Fame Engine
Building authority and audience in small, repeatable ways.Momentum Builder
Tools, scripts, checklists, and frameworks that remove friction and keep you moving.
You don’t need to master everything at once.
Just focus on the Issue in front of you.
Where to Start
If you’re brand new, I recommend starting here:
👉 Issue #1 — Your Signature Reader Transformation
That Issue helps you clarify the single most important foundation of your book-based business.
From there, you can:
continue in order, or
jump to whatever Issue feels most useful right now
Both approaches work.
Free vs Paid
Some posts here are free and always will be.
They’re designed to give you clarity and small wins.
Paid subscribers unlock:
all current Issues
all future Issues
the full Book-to-Business system as it grows
Think of it like a living, evergreen guide — delivered one calm step at a time.
One Final Note
You are not behind.
Most authors don’t think about turning their book into a business until after publication — sometimes years later.
You’re here early enough to do this cleanly, intentionally, and without scrambling.
That’s a good place to be.
Welcome.
I’m glad you’re here.
— Lee Baucom
Next step: Subscribe (free or paid), then head to the Start Here section inside the publication.