If you’re here, chances are this is true:
You’ve written a book — or you’re very close.
And somewhere along the way, you realized…
“This book could be more than a book.”
But instead of clarity, you’re now staring at options.
Courses. Coaching. Content. Social platforms. Funnels.
And it feels… overwhelming.
That’s exactly why this space exists.
Who This Is For
This Substack is for authors who:
have a finished or nearly finished nonfiction book
write in personal development, self-help, or expertise-based topics
want their book to lead somewhere
don’t want hype, funnels, or complicated systems
want to go lean first, then expand later
If that’s you, you’re in the right place.
What This Is
This is a simple, evergreen, issue-based program that helps you turn your book into the backbone of a real business.
Not all at once.
Not by doing everything.
But step by step.
Over time, this can support things like:
consulting or coaching
simple paid offers
courses or memberships (when you’re ready)
a small but meaningful audience
quiet authority — or “micro-fame” — in your niche
No rushing.
No overwhelm.
Just steady momentum.
How This Works
Everything here is built around Issues.
Each Issue is:
one page
one focused idea
one clear action
one small but useful win
There are no dates.
No deadlines.
No required order.
You can start anytime.
Each Issue stands on its own — and together, they form a clear path from book to business.
The 4-Part Rhythm You’ll See
Most Issues fall into one of these categories:
Transformation
Clarifying what your book truly helps readers become or achieve.Client Path
Turning your book into coaching, consulting, or direct paid help — simply.Micro-Fame Engine
Building authority and visibility in small, repeatable ways.Momentum Builder
Tools, frameworks, and decisions that reduce friction and keep you moving.
You don’t need to master everything.
Just focus on the Issue in front of you.
Where to Start
If you’re brand new, I recommend starting here:
👉 Issue #1 — Your Signature Reader Transformation
This Issue helps you clarify the single most important foundation of a book-based business:
What change your book actually creates.
From there, you can:
continue in order, or
jump to whatever Issue feels most useful right now
Both approaches work.
Free vs Paid
Some posts here are free and always will be.
They’re designed to give you clarity and quick wins.
Paid subscribers unlock:
all current Issues
all future Issues
the full Book-to-Business system as it grows
Think of it like a living, evergreen guide — delivered one calm step at a time.
One Final Note
You are not behind.
Most authors don’t think about turning their book into a business until after publication — sometimes years later.
You’re thinking about it early enough to do this cleanly, intentionally, and without scrambling.
That matters.
Welcome.
I’m glad you’re here.
— Lee Baucom
Next step: Grab the free Starter Map
The Book-to-Business Starter Map
·How to Turn Your Book Into Clients, Programs, and Micro-Fame — Without Overwhelm