<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Book-To-Business Blueprint: Book-to-Business Issues (Paid)]]></title><description><![CDATA[Your monthly, 1-page momentum system. Each evergreen Issue gives you one focused idea, three tiny actions, and one small win to grow your author business. No dates. No deadlines. Start anywhere. Every Issue stands alone and builds your confidence, clients, and clarity.]]></description><link>https://booktobusinessblueprint.com/s/book-to-business-issues-paid</link><image><url>https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png</url><title>The Book-To-Business Blueprint: Book-to-Business Issues (Paid)</title><link>https://booktobusinessblueprint.com/s/book-to-business-issues-paid</link></image><generator>Substack</generator><lastBuildDate>Sun, 12 Apr 2026 12:53:59 GMT</lastBuildDate><atom:link href="https://booktobusinessblueprint.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Lee H. Baucom, PhD]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[booktobusinessblueprint@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[booktobusinessblueprint@substack.com]]></itunes:email><itunes:name><![CDATA[Lee H. Baucom, PhD]]></itunes:name></itunes:owner><itunes:author><![CDATA[Lee H. Baucom, PhD]]></itunes:author><googleplay:owner><![CDATA[booktobusinessblueprint@substack.com]]></googleplay:owner><googleplay:email><![CDATA[booktobusinessblueprint@substack.com]]></googleplay:email><googleplay:author><![CDATA[Lee H. Baucom, PhD]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[ISSUE #15 — Visibility Without Noise]]></title><description><![CDATA[Many authors disappear not because they lack ideas, but because they try to show up in too many places, too many ways.]]></description><link>https://booktobusinessblueprint.com/p/issue-15-visibility-without-noise</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-15-visibility-without-noise</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 06 Apr 2026 13:02:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Many authors disappear not because they lack ideas, but because they try to show up in too many places, too many ways.</p><div><hr></div><blockquote><p>The rest of this Issue walks you through exactly how to apply this idea to your book and business.<br>Paid members get full access to this Issue and the complete library.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #14 — The Signature Framework]]></title><description><![CDATA[When your work has a clear name and structure, people don&#8217;t just understand it &#8212; they remember it.]]></description><link>https://booktobusinessblueprint.com/p/issue-14-the-signature-framework</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-14-the-signature-framework</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 30 Mar 2026 13:03:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When your work has a clear name and structure, people don&#8217;t just understand it &#8212; they remember it.</p><blockquote><p><br>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue &#8212; each designed to deliver one small, practical win.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #13 — The Offer Refinement Test]]></title><description><![CDATA[If your offer takes too long to explain, it&#8217;s usually not because it&#8217;s complex.]]></description><link>https://booktobusinessblueprint.com/p/issue-13-the-offer-refinement-test</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-13-the-offer-refinement-test</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 23 Mar 2026 13:02:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>If your offer takes too long to explain, it&#8217;s usually not because it&#8217;s complex. It&#8217;s because it&#8217;s unclear.</p><div><hr></div><blockquote><p>Everything below is written for authors who want to move from ideas to action.<br>If you are not a paid member, unlock this Issue to continue.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #12 — The Reader Conversation]]></title><description><![CDATA[Many authors try to reach &#8220;everyone,&#8221; and in doing so end up sounding like they&#8217;re speaking to no one in particular.]]></description><link>https://booktobusinessblueprint.com/p/issue-12-the-reader-conversation</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-12-the-reader-conversation</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 16 Mar 2026 13:01:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Many authors try to reach &#8220;everyone,&#8221; and in doing so end up sounding like they&#8217;re speaking to no one in particular.</p><div><hr></div><p><br>The rest of this Issue walks you through exactly how to apply this idea to your book and business.<br><em><strong>Paid members get full access to this Issue and the complete library.</strong></em></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #11 — The Authority Story]]></title><description><![CDATA[Credentials may open a door.]]></description><link>https://booktobusinessblueprint.com/p/issue-11-the-authority-story</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-11-the-authority-story</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 09 Mar 2026 13:02:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Credentials may open a door. But stories are what make people trust you once they&#8217;re inside.</p><div><hr></div><p>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue &#8212; each designed to deliver one small, practical win.</p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #10 — Staying Small on Purpose]]></title><description><![CDATA[One of the fastest ways to stall a book-based business is to build something you&#8217;re not ready to sustain.]]></description><link>https://booktobusinessblueprint.com/p/issue-10-staying-small-on-purpose</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-10-staying-small-on-purpose</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 02 Mar 2026 14:02:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><br>One of the fastest ways to stall a book-based business is to build something you&#8217;re not ready to sustain.</p><div><hr></div><blockquote><p><br><em><strong>Everything below is written for authors who want to move from ideas to action.<br>Unlock this Issue to continue.</strong></em></p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #9 — The One-Page Business Map]]></title><description><![CDATA[If your book-based business feels scattered, it&#8217;s usually because the pieces live in your head instead of on paper.]]></description><link>https://booktobusinessblueprint.com/p/issue-9-the-one-page-business-map</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-9-the-one-page-business-map</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 23 Feb 2026 14:02:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><br>If your book-based business feels scattered, it&#8217;s usually because the pieces live in your head instead of on paper.</p><p><br>The rest of this Issue walks you through exactly how to apply this idea to your book and business.<br>Paid members get full access to this Issue and the complete library.</p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #8 — From Chapters to Content]]></title><description><![CDATA[If you&#8217;re constantly trying to come up with new content ideas, you may be overlooking the most obvious source &#8212; the book you already wrote.]]></description><link>https://booktobusinessblueprint.com/p/issue-8-from-chapters-to-content</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-8-from-chapters-to-content</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 16 Feb 2026 16:34:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>If you&#8217;re constantly trying to come up with new content ideas, you may be overlooking the most obvious source &#8212; the book you already wrote.</p><div><hr></div><p>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue &#8212; each designed to deliver one small, practical win.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #7 — The Evergreen Invitation]]></title><description><![CDATA[Most authors avoid inviting readers to work with them because they don&#8217;t want to feel salesy.]]></description><link>https://booktobusinessblueprint.com/p/issue-7-the-evergreen-invitation</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-7-the-evergreen-invitation</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 09 Feb 2026 21:18:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most authors avoid inviting readers to work with them because they don&#8217;t want to feel salesy. The real problem isn&#8217;t the invitation &#8212; it&#8217;s that the invitation is unclear.</p><blockquote><p>Everything below is written for authors who want to move from ideas to action.<br>Unlock this Issue to continue.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #6 — Your Book’s Authority Angle]]></title><description><![CDATA[Most authors blend in because they describe what they do, but never clearly explain why their perspective is different. Authority comes from contrast, not volume.]]></description><link>https://booktobusinessblueprint.com/p/issue-6-your-books-authority-angle</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-6-your-books-authority-angle</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 02 Feb 2026 14:01:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most authors blend in because they describe <em>what</em> they do, but never clearly explain <em>why their perspective is different</em>. Authority comes from contrast, not volume.</p><blockquote><p>The rest of this Issue walks you through exactly how to apply this idea to your book and business.<br>Paid members get full access to this Issue and the complete library.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #5 — Momentum Over Motivation]]></title><description><![CDATA[Waiting to feel motivated is one of the quietest ways authors stall momentum.]]></description><link>https://booktobusinessblueprint.com/p/issue-5-momentum-over-motivation</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-5-momentum-over-motivation</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 26 Jan 2026 14:02:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Waiting to feel motivated is one of the quietest ways authors stall momentum. Progress comes from small actions done consistently, not bursts of inspiration.</p><blockquote><p>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue, with each designed to deliver one small, practical win.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #4 — The Simple Offer Stack]]></title><description><![CDATA[Most authors jump to courses too early &#8212; when a simpler offer would generate faster income, clearer feedback, and far less stress.]]></description><link>https://booktobusinessblueprint.com/p/issue-4-the-simple-offer-stack</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-4-the-simple-offer-stack</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 19 Jan 2026 14:02:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most authors jump to courses too early &#8212; when a simpler offer would generate faster income, clearer feedback, and far less stress.</p><blockquote><p>Everything below is written for authors who want to move from ideas to action.<br>Unlock this Issue to continue.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #3 — The Micro-Fame Engine]]></title><description><![CDATA[You don&#8217;t need a big audience to build a book-based business &#8212; you need consistent visibility with the right people, saying the same clear things.]]></description><link>https://booktobusinessblueprint.com/p/issue-3-the-micro-fame-engine</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-3-the-micro-fame-engine</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 12 Jan 2026 14:03:02 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>You don&#8217;t need a big audience to build a book-based business &#8212; you need consistent visibility with the right people, saying the same clear things.</p><blockquote><p>The rest of this Issue walks you through exactly how to apply this idea to your book and business.<br>Paid members get full access to this Issue and the complete library.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #2 — The Book-to-Client Bridge]]></title><description><![CDATA[If your book doesn&#8217;t clearly show readers how to work with you next, you&#8217;re leaving the most natural business opportunity to chance.]]></description><link>https://booktobusinessblueprint.com/p/issue-2-the-book-to-client-bridge</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-2-the-book-to-client-bridge</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Mon, 05 Jan 2026 14:03:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>If your book doesn&#8217;t clearly show readers how to work with you next, you&#8217;re leaving the most natural business opportunity to chance.</p><blockquote><p>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue &#8212; each designed to deliver one small, practical win.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[ISSUE #1 — Your Signature Reader Transformation]]></title><description><![CDATA[Most authors can explain what their book is about &#8212; but struggle to clearly say what their reader becomes.]]></description><link>https://booktobusinessblueprint.com/p/issue-1-your-signature-reader-transformation</link><guid isPermaLink="false">https://booktobusinessblueprint.com/p/issue-1-your-signature-reader-transformation</guid><dc:creator><![CDATA[Lee H. Baucom, PhD]]></dc:creator><pubDate>Thu, 01 Jan 2026 14:03:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WPkU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba94e03-150a-40e7-90db-c7ab47e56737_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Most authors can explain what their book is about &#8212; but struggle to clearly say what their reader becomes. That single gap is where business momentum is either created or lost.</p><blockquote><p>This Issue is part of the paid <em>Book-to-Business Blueprint</em>.<br>Members get the full Issue, plus every future Issue &#8212; each designed to deliver one small, practical win.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://booktobusinessblueprint.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://booktobusinessblueprint.com/subscribe?"><span>Subscribe now</span></a></p>
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